Your cart
Your cart is empty
Most flattering Bikini Trends 2023

2023's Most Flattering Bikinis to Hit the Beach

As the days get longer and the nights get warmer, it's almost time to hit the beach in our favorite swimwear. And I'm here to tell you that this summer, it's all about flattering cuts and silhouettes that accentuate your assets and hide any flaws.

From one-pieces to tankinis, there are a plethora of bikini styles available for summer 2023—but which ones are most flattering? To ensure you look your best as you soak up the sun, I've compiled the 20 hottest bikini trends of this summer.

Introducing the Slimming Scoop: Contoured Bikinis for Curves

This summer, the hottest trend hitting the beaches is the slimming scoop. This contoured two-piece bikini is designed to make all body types look their best. The top offers strategic padding and shaping, perfect for large cup sizes or mom curves. The bottom has an extra-high waistline and a slimming scoop design to provide coverage and slimming effects.

Marina West Swim Vacay Ready Puff Sleeve Bikini in Floral

Marina West Swim Vacay Ready Puff Sleeve Bikini in Floral

Regular price $64.95 $49.95

Unit price
Marina West Swim Lost At Sea Cutout One-Piece Swimsuit
Marina West Swim Seaside Romance Ruffle One-Shoulder Bikini in Black

Marina West Swim Seaside Romance Ruffle One-Shoulder Bikini in Black

Regular price $69.95 $54.95

Unit price

Go for Bold: Tie Dye & Chic Prints

When it comes to finding the perfect bikini this summer, one of the biggest trends is bold prints!

From soft watercolor tie-dye to chic geometric shapes and florals, there are so many fun ways to make a statement with your swimwear.

Get Creative With Color Blocking

Color blocking is a trend that is here to stay for 2023! By combining colors that you wouldn’t usually think of wearing together, you can create a unique and eye-catching look. I suggest starting with two colors that complement each other and then branching out to three or four colors—all in moderation, of course.

Mixing patterns and prints are also an option to explore. A bright floral print top with a classic black bottom is always a safe bet, while the more daring among us can experiment with multi-toned plaids and polka dots! Don't be afraid to combine classic prints like stripes with something more abstract like florals—you'll be surprised at how great they look together.

Comfort & Coverage: Modest Briefs and Boy Shorts

When it comes to beachwear, comfort and coverage are key - so this summer I'm turning to modest briefs and boy shorts. Whether you're looking for something with a more femme-flare, or something that says sporty vibes, these modest bikini bottoms are the perfect combination of fashionable and functional.

A few of my favorites include:

- The Marina West Swim Sanibel Set, with its ribbed fabric and flattering fit. With a full coverage front panel and mid-rise waist, this is the ideal option for pool days and swimming sessions alike.

- The Full Size Chevron Tankini, which features a bold geo print set against a classic black backdrop. Not only does this bold pattern make a statement, but its stretchy material offers added comfort and mobility.

- The Karl Lagerfeld Only One String - designed with versatility in mind, this style gives you an adjustable fit for whatever activity you have planned. With its low rise waistline and wide banded legs, this is sure to become your go-to bikini bottom to hit the waves!

No matter which style speaks to me most this summer, I know that my choice in modest briefs or boy shorts will bring me both fashion and function - allowing me to focus on making memories on my own terms.

cover-up skirt beachwear

Cover It Up: Sheer and Lacy Beach Kaftans

Sheer, lacy beach kaftans are perfect for middle-aged women who are looking for a little extra coverage at the beach. These lightweight, breathable fabrics provide plenty of coverage, while still feeling cool and comfortable – ideal for those hot summer days!

These kaftans come in all sorts of styles and patterns, making it easy to find one that will flatter your figure. Whether you prefer a bold geometric pattern or something more subtle like lace trim, there’s sure to be a kaftan that’s perfect for you.

Keeping It Classic With Bandeau Bikinis

The summer of 2023 is all about keeping it classic with bandeau bikinis. These versatile pieces are sure to stay in style for years to come. Bandeau bikini tops, which feature a strapless design, are incredibly flattering for any body type and can be dressed up or down as desired.

For a timeless allure, choose a bandeau top in a bold color or print. Incorporate other classic elements into your look with matching bottoms in solid hues and mid- or full-coverage silhouettes. Feeling daring? Opt for a ruched two-piece set that adds dynamic texture and dimension to the look. No matter how you style it, the bandeau top will always provide an effortless and chic vibe.

Elevate your swimwear collection with the timeless charm of these evergreen pieces, as they offer a supportive and universally flattering fit, making them a must-have addition to your beach wardrobe. Pair your top with matching or contrasting bottoms in solid shades or eye-catching prints to create a look that's uniquely you. Whether you prefer mid- or full-coverage options, they remain a stylish choice for sun-soaked days by the water.


Whether you’re looking to show off your curves or need something to make your pool sessions more stylish, this summer’s selection of flattering bikinis will certainly make an impact. From classic shapes to modern silhouettes, the choice is yours. When it comes to beachwear, it's all about finding the styles that make you feel most confident and comfortable.

This summer, you’ll be sure to look your best in 2023’s most flattering bikinis. With the perfect color, cut, and coverage, you’ll be sure to turn heads this season. So go ahead and hit the beach with confidence, knowing you have the hottest bikini trends on your side.